GunBroker listing automation
Manage your GunBroker catalog with less manual work.
GBA Dealers brings product selection, inventory, pricing, order management, and tracking into one organized service built for firearm dealers.

A more efficient listing workflow
Keep products, inventory, pricing, and orders connected.
Choose what you want to sell and let the service handle the repetitive catalog updates while you retain control over product selection, pricing rules, and fulfillment decisions

Automated Product Listings
Turn supplier product data into GunBroker listings.
GBA Dealers brings product information from supported distributors into one organized catalog. Instead of preparing every listing individually, you can select the products and categories you want to sell and publish them to your GunBroker account more efficiently.
- GunBroker-ready product data includes the information needed to build marketplace listings.
- Product and category controls let you decide what reaches your GunBroker account.
- More than 58,000 available products give you room to expand your online catalog.
Automated Inventory Updates
Keep listings aligned with current supplier inventory.
Supplier availability changes throughout the day. The service regularly synchronizes inventory from your connected distributors and adjusts your GunBroker listings based on the rules you choose.
- Minimum inventory requirements help ensure products are listed only when sufficient stock is available.
- Automatic listing updates can end a listing when inventory falls below your selected threshold.
- Multi-supplier evaluation can select the lowest-cost eligible source that satisfies your listing requirements.


Automated Pricing Management
Maintain your margins as supplier costs change.
Create percentage-based pricing rules for different product cost ranges. When a distributor changes its cost, your listing price can be recalculated automatically using the margin you selected.
- Cost-range pricing rules give you separate margin controls for products at different price points.
- Automatic price recalculation keeps your pricing connected to current supplier costs.
- MAP price enforcement helps prevent products from being listed below the applicable advertised price.
From the GunBroker order to customer delivery.
Keep order information and shipment progress in the same workflow used to manage your listings.
Streamlined Order Fulfillment
GunBroker orders are imported into a central order-management area with customer, shipping, FFL, product, and supplier information. Review the qualified supplier options and place the order with the source that fits the sale.
Automated Tracking Updates
When a distributor provides shipment information, the service retrieves the tracking number and updates the corresponding GunBroker order so its shipping status remains current.
Additional dealer services
Need dropship ordering or a fast supplier lookup?
Explore the other GBA Dealers services for supplier comparison, product research, and distributor dropship ordering.