Websites Built for FFL Dealers
A Smarter eCommerce Platform for the Firearms Industry
GBA Dealers builds powerful, modern eCommerce websites specifically for FFL dealers and firearm retailers.
Your website is more than a storefront. It becomes a connected sales platform designed around firearm-specific products, distributor inventory, FFL requirements, product discovery, dropshipping, local pickup, and the day-to-day needs of a dealer.
From advanced product filtering and large supplier catalogs to FFL selection and automated dropship fulfillment, GBA Dealers gives your business the tools needed to compete online without managing thousands of products manually.
Built for firearm dealers. Built for large catalogs. Built to grow with your business.
A Better Way to Sell Firearms Online
Most traditional eCommerce platforms were not designed around the firearms industry.
GBA Dealers takes a different approach.
Our dealer websites are designed from the ground up around the way firearm retailers actually operate. Product catalogs, distributor inventory, firearm-specific filtering, FFL selection, local pickup, dropshipping, and dealer-controlled content work together in one connected system.
Instead of piecing together multiple disconnected services, your website can become the central hub for your online business.
Advanced Product Filtering Built for Firearm Catalogs
Help Customers Find What They Want Faster
Large firearm catalogs can contain tens of thousands of products. A basic category menu and search box are often not enough.
GBA Dealers includes an advanced filtering system designed to make large product catalogs easier to navigate.
Customers can quickly narrow products using filters such as:
- Brand
- Model
- Caliber
- Product category
- Subcategory
- Price
- Name
Filters dynamically help customers narrow the catalog and get closer to the exact product they are looking for.
Instead of scrolling through hundreds or thousands of unrelated products, shoppers can quickly move from a broad category to a focused selection.
This creates a cleaner shopping experience and makes even very large catalogs easier to use.
Flexible Product Filter Layouts
Your product filters can be placed throughout the website depending on how you want customers to shop.
Filtering can be available on:
Homepage
Give customers immediate access to product discovery directly from the front page of your website.
Shop Page
Allow shoppers to browse the complete product catalog while narrowing products with advanced filters.
Product Category Pages
Customers can filter within individual categories such as handguns, rifles, shotguns, ammunition, optics, accessories, and more.
Brand Pages
Brand-specific pages can include their own filtering system, allowing customers to browse a manufacturer while continuing to narrow products by category and other available attributes.
Choose How Your Store Navigation Works
Not every dealer wants the same storefront layout.
GBA Dealers websites can be configured with different catalog and navigation styles.
You can use a full left-side department navigation menu for customers who prefer browsing by category, or create a cleaner product-first layout without the permanent left navigation.
This gives dealers more flexibility in how their storefront looks and how customers interact with the catalog.
Your site can combine: Department Navigation + Product Filters or Product Filters Without Full Navigation
Six supported firearm distributors.
A product may match one supplier, several suppliers, or none of the supported suppliers.
RSR Group
RSR Group is a nationwide wholesale distributor of firearms and shooting-sports accessories founded in 1977. Headquartered in Winter Park, Florida, the company serves dealers through its distribution and sales network across the United States.
Dropship Capable
Sports South
Sports South is a family-owned shooting-sports distributor based in Shreveport, Louisiana, with more than 170 years of history. The company supplies firearms, ammunition, and accessories from leading manufacturers to dealers nationwide
Dropship Capable
Lipsey’s
Lipsey’s is an independently owned wholesale firearms and shooting-sports distributor based in Baton Rouge, Louisiana. Established in 1953, the company sells to federally licensed dealers and offers a broad catalog that includes exclusives
Dropship Capable
Davidson’s
Davidson’s is a national firearms wholesaler headquartered in Prescott, Arizona. The company distributes firearms from major manufacturers and is also known for its exclusive models and GuaranteeD® Lifetime Replacement program.
Bill Hicks
Bill Hicks & Co. is a family-owned wholesale sporting-goods distributor founded in 1969. Specializing in the hunting and shooting-sports industry, the company offers more than 30,000 products from over 300 manufacturers.
MGE Wholesale
MGE Wholesale is a nationwide distributor based in northern Indiana with more than 20 years of industry experience. The company supplies firearms, ammunition, shooting-sports accessories, and cutlery to dealers throughout the United States.
Built-In FFL Dealer Selection
Make Firearm Transfers Easier for Your Customers
When a product requires shipment to an FFL, your checkout experience needs to handle that correctly.
GBA Dealers includes an FFL Selector designed specifically for firearm transactions.
During checkout, customers purchasing eligible products can search for and select the FFL dealer they want to use for the transfer.
The selected dealer information can then be attached to the order, giving your team the information needed to process the firearm shipment.
This creates a more professional checkout experience and reduces the back-and-forth normally required to collect receiving dealer information after the order is placed.
A firearm dealer website may contain tens of thousands of products across hundreds of categories and brands.
The platform is built around managing that scale.
Customers can search, browse, filter, and navigate large catalogs without requiring your staff to manually organize every individual product.
Whether your catalog contains a few thousand products or tens of thousands, the goal remains the same:
Make a large inventory feel simple to shop.
Every part of the storefront is designed to make buying easier.
Customers can:
- Search your complete product catalog
- Browse product departments
- Filter products by important firearm-specific attributes
- Shop individual brands
- See available products from multiple distributors
- Select an FFL when required
- Choose local pickup when available
- Purchase products directly through your website
A simpler shopping experience means customers spend less time searching and more time finding products they actually want to buy.
The customer sees a professional online store.
Behind the scenes, GBA Dealers is designed to reduce the repetitive work required to operate it.
Instead of constantly maintaining individual product listings, checking distributor websites, updating quantities, and manually entering supplier information, your team can manage more of the business through a connected system.
That means less time maintaining the website and more time serving customers and growing your store.
GBA Dealers is designed for independent firearm retailers that want access to the type of technology normally associated with much larger online retailers.
You maintain your own store, your own brand, your own customers, and your own business.
We provide the technology behind it.
Whether you operate a local gun shop, a growing multi-location retailer, or an online-focused FFL business, the platform can be configured around the way you want to sell.
Advanced Product Filtering
Give customers powerful tools to quickly narrow large firearm catalogs.
Multi-Supplier Product Catalog
Offer products sourced from RSR, Sports South, Lipsey’s, Bill Hicks, MGE Wholesale, and Davidson’s.
Supplier Dropshipping
Submit eligible dropship orders through RSR, Sports South, and Lipsey’s.
FFL Selector
Allow customers to select their receiving FFL during checkout when required.
In-Store Pickup
Give local customers the option to order online and pick up at your store.
Custom Pages
Build content around your store, services, policies, transfers, training, and other dealer offerings.
Flexible Store Layouts
Use filters on the homepage, shop pages, category pages, and brand pages—with or without full department navigation.
Dealer Branding
Build the storefront around your business name, logo, colors, location, and identity.
Your website should do more than display your store hours and phone number.
It should help customers discover products, place orders, choose fulfillment options, complete firearm transfer information, and interact with your business from anywhere.
GBA Dealers combines modern eCommerce technology with tools designed specifically for the firearms industry—giving independent FFL dealers a better way to sell online.