Pricing

Service plans

Choose the service that fits your business.

Your selected plan determines the monthly charge and the customer portal tools enabled for your organization.

Complete website and sales platform built for FFL dealers, combining your online store, GunBroker tools, supplier integrations, dropship capabilities, and UPC lookup in one system.

Custom FFL Website

Complete website and sales platform built for FFL dealers, combining your online store, GunBroker tools, supplier integrations, dropship capabilities, and UPC lookup in one system.

  • Custom FFL dealer website
  • GunBroker listing and order management
  • Supplier product, pricing, and inventory integrations
  • Dropship ordering from supported suppliers
  • UPC lookup with direct supplier product links
  • Advanced product filtering and category navigation
  • FFL selector for online firearm orders
  • In-store pickup option
  • Dealer pricing and MAP controls
  • Product, order, customer, and inventory management
  • Mobile-friendly responsive design
  • Custom pages and dealer branding

Sell On GunBroker

$99.00/ month

GunBroker listing management, supplier integrations, pricing, products, orders, and dropship tools.

  • GunBroker listing and order management
  • Supplier, product, pricing, and settings tools
  • UPC lookup with dropship ordering

UPC Lookup & Dropship

$29.00/ month

Multi-supplier UPC lookup, live cost and inventory comparisons, and supplier dropship ordering.

  • Search RSR, Sports South, and Lipsey’s by UPC
  • Compare live inventory and cost
  • Submit and track dropship orders

UPC Lookup

$19.00/ month

Multi-supplier UPC lookup with live cost and inventory comparisons.

  • Search RSR, Sports South, and Lipsey’s by UPC
  • Compare live inventory and cost
  • UPC lookup portal access

Powerful Tools for Every Stage of Your Business

Choose the level of service that matches the way your business operates. Whether you need complete GunBroker listing management, supplier lookup with dropship ordering, or a fast way to compare supplier inventory and cost, each plan is designed to simplify your daily workflow.

Sell On GunBroker

The Sell On GunBroker plan is a complete solution for dealers who want to list and sell products on GunBroker without manually managing every product, supplier, and order.

Access more than 58,000 products, choose which categories you want to sell, and connect your accounts with RSR Group, Sports South, and Lipsey’s. The platform brings your listings, supplier inventory, pricing rules, products, and orders together in one convenient location.

Configure separate shipping profiles for Accessories, Handguns, and Long Guns, compare supplier availability, and submit dropship orders directly to your selected supplier. Built-in UPC lookup tools also make it easy to research products and identify the best fulfillment option.

This plan is ideal for dealers who want:

  • Complete GunBroker listing management
  • Access to more than 60,000 products
  • Multi-supplier inventory and pricing
  • Category-based product selection
  • Custom pricing and product controls
  • Separate shipping profiles by product type
  • GunBroker order management
  • Direct supplier dropship ordering
  • Built-in UPC lookup capabilities

UPC Lookup & Dropship

The UPC Lookup & Dropship plan is designed for dealers who need a faster way to find products and fulfill customer orders without using the complete GunBroker listing system.

Enter a UPC once to search RSR Group, Sports South, and Lipsey’s. Compare current inventory, supplier SKUs, and dealer costs in one organized view. Once you identify the best supplier, you can submit a dropship order directly through the platform and track the order afterward.

This plan reduces the time spent signing in to multiple supplier websites, repeating product searches, and manually comparing results.

This plan is ideal for dealers who want:

  • Multi-supplier UPC searches
  • Current inventory and dealer cost comparisons
  • Faster product sourcing
  • Direct dropship order submission
  • Dropship order tracking
  • A centralized supplier ordering workflow

UPC Lookup

The UPC Lookup plan provides an affordable way to search multiple suppliers without dropship ordering or GunBroker listing management.

Search RSR Group, Sports South, and Lipsey’s using a single UPC. Quickly see which suppliers carry the product, whether it is currently available, and how dealer costs compare.

This plan is ideal for dealers who want:

  • Fast product searches by UPC
  • Inventory results from multiple suppliers
  • Side-by-side dealer cost comparisons
  • A simple tool for sourcing products
  • Faster responses to customer inquiries

One Platform, Three Flexible Options

Every plan is built to help firearm dealers work more efficiently. Start with UPC Lookup for supplier research, add dropship ordering with UPC Lookup & Dropship, or choose Sell On GunBroker for the complete product listing, order management, and fulfillment solution.

FeatureSell On GunBrokerUPC Lookup & DropshipUPC Lookup
Search suppliers by UPCIncludedIncludedIncluded
Compare supplier inventory and costIncludedIncludedIncluded
Submit dropship ordersIncludedIncluded—
Track dropship ordersIncludedIncluded—
GunBroker listing managementIncluded——
More than 58,000 listable productsIncluded——
Product and category controlsIncluded——
Pricing managementIncluded——
GunBroker order managementIncluded——
Multiple shipping profilesIncluded——

Built for Firearm Dealers

Our platform brings important supplier and marketplace tools into one convenient system. By reducing repetitive searches, manual comparisons, and disconnected ordering processes, your business can spend less time managing supplier data and more time serving customers.

Find the Right Plan for Your Business

Choose the plan that matches your workflow and simplify the way you search suppliers, compare inventory and pricing, submit dropship orders, and manage your GunBroker business.